Colour Psychology in Logo Design
The colours in your logo are more than just a design choice – they communicate a powerful message to your audience and play a crucial role in your branding.
When selecting your featured colour, it’s good to consider how it will complement your “second” or even “third” colour choices.
Imagine your office and seeing the colour scheme incorporated into your decor, wearing it to events, and boldly standing out from competitors.
Your logo is the emblem that asserts your business’s unique presence in your area of expertise through colour.
Below are examples of colours used in logo design and their associated meanings.